case studies

Sarah’s Marketing Club has been an absolute game-changer for our business, and the results have been nothing short of amazing.

First things first, the training resources in the club are gold. I recently tuned into a YouTube training session, and it was like a lightbulb moment. The ideas I got from it were mind-blowing.

But the real magic happens during the weekly helpdesk calls. You won’t believe the little gems of wisdom and inspiration you pick up just by listening to others share their challenges. It’s like a support system you never knew you needed; those “aha” moments are priceless.

What hit us most is the power of consistency. Over the last six months, we’ve been putting into practice what we’ve learned in the club, and the results have been incredible.

Just this past weekend, we reaped the rewards. We bagged four bookings! One came from a Facebook ad – I never thought it would work until Sarah showed me how. Two more bookings came from our email marketing efforts. We used to wonder if it was worth the effort reaching out to our 150-odd subscribers each month. But guess what? One of our past guests saw our new property in one of those emails and wanted to book both houses for Christmas 2024. He would never have known about the new property if it wasn’t for those regular emails. And the last booking? It came from sharing our offers in our local Facebook group.

No kidding, the best marketing money we spent this year was joining Sarah’s club. So, if you’re still unsure, let’s channel Nike and say, “Just Do It!”

We can’t thank Sarah enough. However, we’re gutted to miss her upcoming conference in January because we’ll be attending a super important board meeting in Barbados. We partly blame her for that – her guidance led us to these bookings and the financial confidence to take a well-deserved holiday. Thanks, Sarah; you’re a legend!

Anna – Driftwood Stays

my email list has almost quadrupled!

I was lucky enough to be on Sarah’s bootcamp this time round. It has been fantastic, and I would thoroughly recommend it.

I started with very little knowledge of how to market our new (to us) glamping site and have learnt so much in 7 weeks.

I started to implement many of Sarah’s ideas throughout the course and we are already seeing results.

My email list has almost quadrupled in size this last week almost reaching my objective for 2022.

Well worth it. Thank you, Sarah, for sharing your expertise with us.

Caroline – Hadrian’s Wall Country Yurts


Before working with Sarah, I was overwhelmed by all of the information out there about how to market my business and was at a standstill.

She concentrated my mind and efforts on the most important elements of marketing to begin with, and now I’m off and running.

I now have focus for 2022 on 3 key elements with actionable steps, tips and tricks that I can easily implement on my website, Google SEO and social media.

Plus, I now have loads of ideas to implement going forward.

Thanks Sarah!

Erin – 66.Royal.Street (Luxury Villa, Spain)


Today was the Rural Business Awards National Final and The Roost Glamping won “Best Rural Tourism Business.”

I am totally blown away and very, very chuffed.

The judging panel singled out my website for praise (created by Sarah) and were very impressed with my social media content and engagement.

All thanks to the excellent training received in The Fully Booked Business Club.

Thank you Fully Booked Business Club!

Lorraine – The Roost Glamping

Sarah Orchard | Chartered Marketer & Fellow of the CIM

As featured

Marketing Expert Speaker at The Book Direct Show 2021 - Sarah Orchard
Marketing Expert Speaker at The Book Direct Show 2021 - Sarah Orchard
Expert Marketing Speaker - The Direct Booking Success Summit 2022 - Sarah Orchard
Expert Marketing Speaker - The Direct Booking Success Summit 2022 - Sarah Orchard

“Real ‘aha’ moments!”

“Sarah’s marketing blueprint really gave me food for thought. I’ve been running two successful holiday cottages and I’ve just launched two luxury glamping cabins. I’d say I have a good grasp of my marketing but this course gave me a fresh look at what I have been doing and I had some real ‘aha’ moments. It was fun to work through – Sarah makes it really easy to follow and clear to do. Thank you. I can’t wait to put what I have learned into place and be less reliant on Airbnb in the future!”

Lorraine – The Roost Luxury Glamping