Today I’d like to talk about blogging for a minute. Because I see so many businesses, including holiday businesses, that think it’s dead and buried! Look, I get it. You’re busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don’t even get me started on that!). But here’s the truth […]

This week, I’m diving into SEO and marketing while you sleep – because who doesn’t want their business working hard while they’re catching some well-deserved shut-eye? I’m chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here – just straight-talking […]

This week, I’m chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who’ve cracked the code on marketing to groups. And trust me, this isn’t just about squeezing more beds into your property – it’s about understanding what makes group guests tick. Because group bookings are a completely different beast from your standard couple’s […]

Right, let’s talk about the elephant in the room – AI and marketing. Everyone’s either singing its praises or running scared from it, but where’s the middle ground? AI can absolutely be your marketing mate, but only if you don’t hand over the room keys completely. I’ve seen too many businesses churn out content that […]

This week, I’m chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties – and let me tell you, her story is going to resonate with so many of you! We’re getting into the real nitty-gritty of what it’s like when you’re staring at an empty calendar, feeling that horrible pit in […]

This week, I’m getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you’re basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions […]

Let’s have a proper chat about something I see all the time – and it’s driving me absolutely bonkers! I’m talking about the “throw everything at the wall and see what sticks” approach to marketing. You know the one – posting more on social media, sending more emails, running more ads, thinking that MORE automatically […]

This week, I’m chatting with the brilliant Vicki Jones from ‘Tractors and Cream’ – and trust me, you’ll love her story! Vicki’s taking me through their whole journey – from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running. But the […]

In this episode, I’m diving into why your emails might be getting the cold shoulder and how to fix it. Firstly, your subject line is make-or-break time. I’m not being dramatic here – it literally determines whether your email gets opened or deleted faster than you can say “direct booking.” Those generic, snooze-fest subject lines? […]

This week, I chat with the brilliant Ali Tait – a powerhouse business strategist who totally gets what we’re going through as hospitality owners. If you’ve ever felt like you’re running around like a headless chicken answering guest queries instead of driving your business forward (um, guilty as charged🙋‍♀️), then this episode is YOUR wake-up […]