This week, I’m chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties – and let me tell you, her story is going to resonate with so many of you! We’re getting into the real nitty-gritty of what it’s like when you’re staring at an empty calendar, feeling that horrible pit in […]

This week, I’m getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you’re basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions […]

Let’s have a proper chat about something I see all the time – and it’s driving me absolutely bonkers! I’m talking about the “throw everything at the wall and see what sticks” approach to marketing. You know the one – posting more on social media, sending more emails, running more ads, thinking that MORE automatically […]

This week, I’m chatting with the brilliant Vicki Jones from ‘Tractors and Cream’ – and trust me, you’ll love her story! Vicki’s taking me through their whole journey – from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running. But the […]

In this episode, I’m diving into why your emails might be getting the cold shoulder and how to fix it. Firstly, your subject line is make-or-break time. I’m not being dramatic here – it literally determines whether your email gets opened or deleted faster than you can say “direct booking.” Those generic, snooze-fest subject lines? […]

This week, I chat with the brilliant Ali Tait – a powerhouse business strategist who totally gets what we’re going through as hospitality owners. If you’ve ever felt like you’re running around like a headless chicken answering guest queries instead of driving your business forward (um, guilty as charged🙋‍♀️), then this episode is YOUR wake-up […]

Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings. In this episode, I delve into the misconception that achieving virality on social media […]

Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It’s a tricky balancing act and often feels like a never-ending tug of war! In this solo episode, Sarah explores how to strike the balance just right. The detrimental effects of writing solely […]

In today’s episode I’m joined by PR expert Fiona Reece from Travel Tonic. This one is a bit of a short term rental PR 101 from identifying what media to approach, and how to find your WOW to stand out through storytelling, as you look to get media coverage. We delve deep into pitching to […]

Does this sound familiar? You’ve spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next? In this episode, Sarah dives deep into why the “build […]